Privacy Policy
Effective Date: August, 2024
Wiltshire Air Ambulance is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or use our services.
Information We Collect
We may collect personal identification information (name, email, phone, address), membership information (tier selection, payment details), technical information (IP address, browser type), and emergency contact information for operational use.
- Personal Identification Information: Name, email address, phone number, postal address.
- Membership Information: Tier selection, payment details, dependent details (for Family and Corporate memberships).
- Technical Information: IP address, browser type, device information, and pages visited on our website.
- Emergency Contact Information: For operational use in the event of a medical evacuation request.
How We Use Your Information
We process your data to manage membership services, respond to enquiries, process payments, improve our services, and comply with legal obligations.
- To manage and fulfil your membership services.
- To respond to your enquiries and provide customer support.
- To process payments and maintain billing records.
- To improve our website and service offerings.
- To comply with legal, regulatory, and insurance obligations.
Legal Basis for Processing
We process your personal data based on contract performance, legitimate interests, consent, and legal obligations as required by applicable laws.
- Performance of a Contract: To provide the services you have purchased.
- Legitimate Interests: For operational, marketing, and service improvement purposes.
- Consent: Where required by law (e.g., for marketing communications).
- Legal Obligation: To comply with applicable laws and regulations.
Data Sharing
We may share your data with partner hospitals, payment processors, regulatory authorities, and service providers as required to deliver our services. We never sell your personal data.
- Partner hospitals, medical providers, and aviation operators as required to deliver services.
- Payment processors and banks for transaction processing.
- Regulatory authorities if required by law.
- Service providers under contract who support our operations (e.g., IT hosting, telehealth platforms).
Data Retention & Security
We retain your information only as long as necessary and use administrative, technical, and physical safeguards including encryption and secure servers.
- Data retained only for as long as necessary to provide services and meet legal obligations.
- Membership-related medical records retained securely per healthcare data retention laws.
- Administrative, technical, and physical safeguards protect your data.
- Encryption, secure servers, and limited access controls implemented.
Your Rights
You have rights to access, correct, delete your information, withdraw consent, object to processing, and lodge complaints with supervisory authorities.
- Access, correct, or delete your personal information.
- Withdraw consent where processing is based on consent.
- Object to or restrict our processing of your personal data.
- Lodge a complaint with a supervisory authority.
Cookies
Our website uses cookies to enhance user experience and analyze site performance. You may disable cookies through your browser settings.
International Transfers
As a global operation, we may transfer your data internationally with appropriate safeguards in line with applicable laws.
Policy Updates
We may update this Privacy Policy from time to time. Changes will be posted on our website with the updated effective date.
Questions About Your Privacy?
To exercise your rights or if you have any questions about this Privacy Policy, contact our privacy team.